Media Plan 1

1.1 Business Model

1.1.1

            The Hub llc is a film/photography equipment rental and leasable studio space company located in Winter Park, FL. We cater mostly to the Orlando Universities and Florida production company markets. The Hub strives to be a meeting place for talented photographers and filmmakers to collaborate on and perfect their projects.

1.1.2

            My products are split up into a few categories. My key sellers are lenses at an average sale of $17.50 a day and studio space rental at an average rental of $25 an hour. I also sell packages that are an average of $80 a day for still camera packages and $130 a day for video packages.

1.2 Competition

1.2.1

            There isn’t any specific data on increased film industry within Central Florida; however, due to the new film incentive I found a few articles that discussed the potential benefits. Mark R. Smith at markeermag.com discussed that television specifically was growing in Florida. With Burn Notice being shot on location in Miami and injecting more than $900,000 and creating more than 485 jobs. Additionally Spanish channel Univision is opening up a new studio in Miami that will create numerous jobs.

1.2.2

            Because I’m catering to the Full Sail and University markets primarily, I have deep discounts available to students. My pricing will also be catered to production companies that can afford more than students can but will also buy more potentially. My prices are offset by the ability to pickup and checkout the gear in person rather than purely an impersonal web presence. Additionally you don’t have to wait or pay for shipping so that is another place to cut costs.

1.3 Customer

1.3.1

            I found it hard to find specific competitor websites, however, by looking at similar websites for key demographics like studentfilmmakers.com I found that their demographic was young adult male, with no kids. They were also less affluent but had graduated from college. This seems to gel with my estimated target market. Two other sites I found to compare with were two online rental sites. rentglass.com and borrowlenses.com are both cheap lens rental companies that I would be competing for in terms of price. According to quantcast, their demographics were similar, generally older males who were less affluent. Although this tends to point out the obvious that they are renting the lenses because they can't afford to buy them...

1.3.2

            The Hub will be catering to both business and consumers. The students at the local colleges will be a key market for the company, however the businesses and production companies will hopefully be the strong repeat customers. Their business will be repeat sales over numerous years, better than the limited time students are at school. Students will need to be consistently marketed to as there is a fresh new supply of students regularly.