Media Plan 4: Campaign Management

Just to reiterate, my KPI is that 60% of my forum members will contribute at least once a week. A conversion is a lead from any source that goes on to make a purchase.


I am assuming that every single conversion turns into a sale except those that come from my community site.

4.1 - A & B

4.2 a

4.2 b

4.3 - At this point I would need to adjust the amount I spend on Paid Search and my Affiliate program as they are currently costing more than they make in profit. Other than that, I'm happy with my KPI although it may be wise to create one for the money making side of the company. For example the percentage of community members that makes a purchase each month.