Media Plan 2: Goals and Objectives

1.1 Objective

Our online business objective is to create a successful and popular online filmmaker community that brings young filmmakers together to collaborate.

1.2 Goals

We will achieve our objective by making our community a valuable source of information. Experts will be present giving advice with tips and tricks to newcomers.

We will also create a strong discussion board that allows the community to interact.

We will also create a portfolio area similar to other video sharing sites that allows customers to promote their work.

1.3 Key Performance Indicators

A key performance indicator for our plan will be the number of forum members that contribute at least once a week to our forum.

We could also modify this indicator as the community matures. It could be increased to twice a week etc.

1.4 Target

We would like our KPI metric to be at least 60% of forum members contribute to the forum at least once a week.

Further down the line we would like at least 70% of forum members to contribute to the forum at least twice a week.